As befits its title, the magazine I AM has undergone multiple transformations, and this month we’re making a comeback – with a revamped identity, reinvented brand, and reinvigorated spirit.
When we founded I AM back in 2009, we saw it as an opportunity to be an international forum to promote and endorse healthful values, to provoke discussion on the definition of beauty and character, and to encourage youthful entrepreneurship. We wanted to empower our generation to be a significant vehicle for global improvement and donate the proceeds from each issue to foundations whose campaigns coincided directly with our magazine’s.
But I AM has also evolved into something more – an outlet to unleash our inner editor, writer, illustrator, photographer, collager, designer, and thinker selves; a venue for pure aesthetic enjoyment; and a community for Millennials from all walks of life and far-flung corners of the world to initiate a cross-cultural dialogue.
Throughout, we’ve witnessed our generation grow and learn, see life and the world and great events. Our generation’s activists, entrepreneurs, celebrities, and trailblazers – they all influence and inspire the editorial and pictorial records of international society that we print.
In the two years since we’ve released our last issue, we’ve been embracing new media and new initiatives. No longer a fashion magazine catered to just teen girls, I AM is now a multimedia lifestyle platform for all college students and young postgrads. We’ve fully transitioned online, and we’ll be posting content four times a year (fall, winter, spring, and summer). We’ve rebuilt our amazingly brilliant, extensively global, and idiosyncratically Gen-Y team that will continue to fill the “pages” of I AM with ideas, words, and images that enshrine moments of life: the people, the passion, the stories, emotions, fascinations, and the authentic – and the banal – experiences.
We’re excited to expand digitally and can’t wait for our readers to join us in exploring this next chapter.